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Amazon’s One-Hour Booze Delivery Comes to New York City

Amazon’s One-Hour Booze Delivery Comes to New York City


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Amazon has launched one-hour alcohol delivery in Manhattan through Prime Now after a test run in Seattle

As if our Seamless addiction wasn’t enough, now New Yorkers can get alcohol delivered in an hour.

Finally, it’s the moment we’ve all been waiting for: After being tested out for nearly four months in Seattle, Amazon is launching one-hour alcohol delivery in other cities, starting with Manhattan.Starting this week, Amazon Prime members can order alcohol and find it at their doorstep for just a $7.99 service fee. If you’re willing to wait two hours, you’ll get your booze delivered to your door with no surcharge.

The service is called Prime Now, and yes, you have to be a member ($99 per year) to experience it, but maybe that will change sometime in the future. Amazon told Re/Code that it is looking to expand to 20 other cities but has had to be careful due to liquor licensing laws. Amazon did not actually acquire a liquor license in New York, but instead, “delivery service providers, who have all applicable permits, are delivering on behalf of the licensed merchants.”

Amazon does have competition, however. Delivery.com, Drizly, and other alcohol delivery apps are popping up everywhere; however, it’s possible that Amazon’s brand name recognition will give them clout over competitors.

Amazon also said that the New York City alcohol selection will include hundreds and hundreds of select liquors, and will also be partnering with Eataly.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.


What's the Difference Between AmazonFresh and Amazon Prime Now?

If you want to get fresh groceries through Amazon, the main two channels you can try are the delivery services AmazonFresh and Amazon Prime Now.

What’s the difference? Great question. When we asked Amazon, the answers we got didn't really help us distinguish between the two.

The one difference we did note right away: Amazon Prime Now is included in the cost of your Amazon Prime subscription. AmazonFresh also requires you to be an Amazon Prime subscriber but then charges an additional $14.99 per month on top of that. CR set out to discover whether that extra cost was worth it.

We pored over both plans, we asked consumers to rate them in our online grocery delivery services survey, and we conducted a limited experiment in which we used both services to order fresh groceries and non-perishables via two-hour, same-day delivery to an apartment in New York City and a single-family home near CR’s Yonkers, N.Y. headquarters.

Based on what we found out, the minor benefits of AmazonFresh's potentially greater selection are usually outweighed by its more-limited delivery options and the monthly service fee.

In most situations, Amazon Prime Now is probably a better—and more widely available—choice. Indeed, our members ranked it among the higher-rated grocery delivery services, just slightly below Shipt.

AmazonFresh was among the lower-rated services in our CR rankings of grocery delivery services, mainly due to its membership price. And while the glitch we experienced in one of our AmazonFresh deliveries was minor, that negative experience mirrors reports from other customers, according to Business Insider.

That said, there may be situations in which the greater selection trumps other considerations. See below for the full scoop on how the two services stack up against each other on a variety of issues to decide which (if either) is better for you.